Research On The Use Of Barrage By Young Netizens From The Perspective Of Carnival

It has been in China for more than ten years since the emergence of barrage.Since 2014,the barrage has been used in traditional media such as movies and television,and mainstream video websites such as Youku,Iqiyi and Tencent have been competing to launch of the barrage service.As a new,efficient,synchronous and instant media,the influence and significance of the barrage is revolutionary compared with the traditional media.With the wide use of barrage technology,the audience utilization rate is getting higher and higher,and the barrage culture has gradually developed from ACG minority culture circle to the perspective of mass culture.The barrage first appeared in the ACG cultural circle,and the audience of ACG culture is more youth groups,so the main user group of the barrage is naturally also young netizens.This paper state that on the basis of questionnaire survey and combing the existing research,summarized and analyzed the barrage's development status.In the survey of young netizens,combined with the characteristics of the barrage and the conditions for the spread of the barrage provided by China,to explore how the barrage from a small popular circle to provide a carnival feast for the public masses.So this article has four main contents:The first part: While tracing the origin of the " barrage",and introduced the " barrage +" mode.In order to meet the needs of the audience participation and interaction,all kinds of media are actively "grafting" the barrage to their own media,the barrage is not only the media for communication and interaction between the audience,but also the means of effective integration of traditional media and new media,it conformed to the needs of media integration,so as to achieve better communication effect," barrage +" mode have become the trend;The second part: In recent years,with the China's rapid development of internet has promoted the use and dissemination of the barrage,while the“Tucao Culture” satisfies the audience's need to voice and express their opinions on social events,hot events,etc,Coupled with the phenomenon of popular network onlookers and " intergenerational" contradiction between youth groups and parents in reality,prompting them to seek virtual space for approval,the above four aspects to promote the spread of the barrage in China.According to the inherent characteristics of the barrage,combined with the " Use and Gratifications Approach " to investigate and analyze the use of the barrage of young netizens as the audience of the barrage;The third part: Nowadays,with the emergence of the "barrage +" mode,the barrage is no longer only used by the minority group.Through the author's participatory observation and the analysis of the content of the barrage,combining Bachkin's carnival theory,this paper analyzes the carnival mode presented by the barrage in young netizens: Carnival square in the barrage pool with the participation of the whole people;The ritual nature of sending barrage and the virtual nature of the barrage space;Carnival language: Barrage language is self-contained,subverting traditional language norms and network + barrage to create a Utopian style of fair,equal,free and non-hierarchical;The fourth part: In order to meet the needs of the audience and the choice of media transformation under the internet era,the barrage is used by more and more media,the content of the barrage is becoming richer and richer,the focus of the crowd is becoming increasely diverse,the barrage and the barrage culture has long entered the public view and has a certain value.However,with the increase of the application field of barrage and the formation of the barrage carnival phenomenon,a lot of problems also broke out.In order not to carnival transition and entertainment to death,the author proposed four aspects to analyze the future development of the barrage: Freedom and restraint two-pronged;Control the bottom line of network civilization and perfect the regulation of barrage;Break through the secondary meta-cultural barriers,promote the barrage community and Strengthen cooperation in various fields,focus on long-term development.