Study On The Barrage Sub-cultural Style Under The Influence Of ACG

The barrage is an import,It was imported from Nico Nico Animation website of Japan,Gradually formed AcFun and BiliBili barrage website in the country.Through barrage technology,a large number of users have been gathered,and they named "barrage groups".This paper takes the animation of Bili Bili and the groups of barrage as the research object,studies the style of barrage language,the identity construction and cultural identity of the barrage groups,and analyze the style of the barrage sub-culture.Research findings,The barrage language shows characteristics of entertainment expression,ACG cultural influence,creation awareness and simulated co-presence domain.These styles are a reflection of the subculture of the barrage at the language level.The one of barrage groups,has both online and offline identities.As for a online role,they use the barrage language,second creation,etc to emphasize one's subculture,some of them became "The influential friends in the circle".The emotional factors behind it is facing multiple pressures to escape the need for reality and a frenzy for entertainment.The style of the barrage language and the behavior and psychological characteristics of the individual of the barrage groups all indicate that the subculture of the projectile screen has the following characteristics:entertainment to death,second creation,interest and group,technology empowerment and escape and value realization.The formation of these styles is mainly influenced by the social structure,cultural groups and personal experiences.The booming development of the barrage sub-culture has also gained the attention of the mainstream culture and the business.This is manifested in the commercial embrace of barrage sub-culture and the promotion of consumerism and integration,resistance and avoidance of mainstream culture and screen subculture.