| The rapid development of the Internet has brought media to a new era,and interactive media has become the current mainstream topic.The interaction of online media has become more indispensable in everyday life,from the initial forum thread and blog sharing to the instant interaction of video barrage and microblog short comment.The demand for its functions is increasing.increase.Sports,as a major entertainment activity that cannot be ignored in modern life,has become an important area of the media industry.From the initial broadcast commentary to the current live video of the Internet,the way the live broadcast of the game is constantly updated with the changes in the media.The speed,intuitiveness,interactivity,and storage of audience information received by the stadium are also accompanied by changes in different carriers.Nowadays,Internet + sports has become the main research topic in the sports communication industry.This article sampled some of the sessions in the 2017 NBA Playoffs Live broadcast as a research sample.Based on the analysis of the barrage content in the live broadcast of barrage-type events,it listed the basic characteristics of the live broadcast of barrage-type events,analyzed its narrative structure and construction system,and summarized A new mode of broadcast of the live broadcast of the event,and explore the effects of live broadcast of barrage events and their implications for the public and society.At the level of cultural consumption and people's appeal,the live broadcast of online games has a huge effect.Audience shuttles in the context of alternating reality and virtuality,and the increasingly regarded audience discourse makes the audience more and more dependent on the Internet.The live broadcast of barrage-type events has made progress in knowledge democracy,freedom of will and so on,and it has become an "utopian expression". |
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