| With the rapid development of mobile Internet,mobile video broadcast quickly into people's horizons,and become a new social media.In 2015,various live software blew up social media,then the rapid development of the user for mobile video broadcast content producers,also become consumers of mobile video broadcast content.Mobile video broadcast live interactivity,convenience and low cost,low threshold,personalized content,brings the user was different from those recorded new experience.In the era of mobile Internet,from text to image and video,video become more common people receive information and dissemination of information expression.From QQ,WeChat,weibo and other major social platform to complete the "text,images,voice,video,video broadcast" update evolved,people gradually like to communicate with video.Now that a smartphone can anchor in relation to the audience's life,we are about to step into a period of video social.The development of mobile Internet and the popularity of smart phones make mobile video live broadcast of "yingke" boom,"everyone is the age of media",we use your fingertips,became a media,started to become popular and live anywhere The rise of mobile video broadcast,creating a new video social patterns,new way of communication has changed our way of life and communication,mobile video broadcast is becoming a fashionable young social fashion.Mobile video broadcast "yingke" is a focus on building social applications of video among young people.In the article,the author first of all,on cell phone video live broadcast of "yingke" were analyzed,and the process of development,namely the development of the "yingke",the development of "yingke" and the analysis of the causes of the "yingke";Next analysis "yingke" the advantage of live,why to boom in the environment of intense competition,become China's first machine live video software?This section,it is the core of the article,mainly from the "mirror" live in the two aspects of content and business model analysis.In content,the author thinks that reflected the content of the UGC based rich character,with video broadcast the fierce market competition,the broadcast content homogeneityphenomenon more and more serious,In order to better development,"yingke" gradually began to explore the content of the vertical,and continuous innovation,loved by the masses of users,truly the diversified development.At the same time,the "yingke" also began to joint is homemade products live with other platform,combine the present hot spots,to use its own three even wheat technology,highlight replays,intelligent real-time facial and "my day" short video products such as new features,to optimize the user experience,to provide users with high quality broadcast content.On the business model,the author mainly through the "yingke" brand marketing strategies and profitable way two aspects to analysis: on the brand marketing strategy,"yingke" make full use of the advantages of television media,repeatedly with ranks the ratings high variety ace platform combination,a list of platform two complementary win-win effect is realized;second,"yingke" also good at using hot spots,for hot issues can quickly respond to,first,make full use of the red star resources to broaden their field of live,improve their brand awareness;and "yingke" to fully use the power of mainstream media,through various channels to expand influence platform,with the aid of social public welfare activities,have launched a "small reflected student" "small mirror reading" and "small reflected the chest for me" series of public welfare projects,again raise the visibility and reputation of the platform,economic benefit and social benefit are realized.Finally,through the "mirror" live the advantage of development,the author hopes to find the Chinese mobile phone video live broadcast of the direction of development,and bring inspiration to the development of mobile video broadcast,for how to better development. |
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