Research Into Mobile Live Video Broadcasting Platforms

2016 is called as the first year of live broadcast.The paper selects Inke with an apparent development advantage as the typical research target,and conducts text analysis on the Inke program itself by participatory experiential observation and comparative research methods so as to understand the current condition of live video's development.Meanwhile,combined with the theory of communication science,the paper analyzes the motivation of audiences' media contact,and discusses the social psychology of the audiences of live video.At first,the paper grasps the overall situation of live video media,which is to comb from respects of the causes and stages of the live stream's development.It can be found in the research that live video is able to attract users as it exactly combines with the new technological means of internet whilst linking entertainment to network.It establishes a virtual communication space where users can transcend the reality.Secondly,the thesis takes Inke as the typical case as it develops better than others among the mobile live-broadcasting platforms.It introduces its interface,functions and characteristic contents making as well as marketing model,and then analyzes the advantages and disadvantages of Inke's development.At the same time,the author takes the Inke's development as an example to make analysis on two problems,including culture of ugliness appreciation and amusement to death.In addition,the author revolves around the theory of use and gratification to make new enlargements on use motivation of live broadcasting audiences.From the research findings,as for discussing new medias with the theory of use and gratification,one should jump out of the definition of traditional theory to dig out new rules applicable to new medias,except for thinking and researching on traditional theoretical basis.At last,the paper analyzes the problems occurring during the mobile live video broadcasting,makes prospects on the development trend of live broadcast,and then concludes that all walks of life may have chances to join the live broadcasting in the future.Surely,live broadcast may be no longer just a media,but become a single part from rare to common by blending with other medias.