| With the rapid development of social economy,the pace of life is accelerating,people's life pressure is also increasing.High-pressure society for people to seek inner feelings of the sustenance and catharsis,constantly in the network of virtual society to explore,high interactive,experiential webcast platform came into being.4G network development and the popularity of smart phones for more users to provide mobile users anytime,anywhere to watch and participate in live convenience,but also for the live video steraming platform provides a technical basis for hot,in 2016 to become the "China Mobile live video steraming the first year" The However,the profits of emerging industries,the injection of capital markets,the live video steraming platform surging,business pursuit of economic interests,content homogeneity,vulganization,pan-entertainment status,so that the network live in the cusp,live video steraming industry horizontal development into the bottleneck The Vertical industry live video steraming platform development has become the opportunity to reverse the situation,to maintain the vitality of webcast development.Industry live video steraming platform is "Internet +" an important manifestation of thinking,is the development of new trends in live video steraming.This paper aims to summarize the problems existing in the operation mode of the industry network and put forward the suggestions.Through the analysis of the typical cases,it can provide reference and reference for the operation mode of the live video steraming platform in various industries,which is beneficial to expand the scope of the industry live video steraming platform,The live video steraming to a wider range of industries.Based on the analysis of the operating mode of the existing network live platform,this paper analyzes the macroscopic environment and the industry environment of the webcasting platform by using the pest analysis method and the spc analysis method,and analyzes the environment and the environment of the live network platform,The operating mode of the live platform provides an analytical basis.This paper analyzes the three aspects of capital operation,production operation and profit model in the operation mode of industry live video steraming platform by means of literature analysis and compArative analysis,and analyzesthe typical cases of the operation mode of the existing live video steraming platform This paper analyzes and summarizes the common and individual problems in the operation mode of the online broadcast platform,and forecasts the development of the operation mode of the live network platform in the future.And the industry's different attributes,the industry live video steraming platform operating mode is also different,according to their own characteristics of industry strengths and weaknesses,innovative forms of healthy development.Of the scope of the live video steraming to a wider range of industries. |
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