Study On Operating Modes Of Network Video Playform

Within the development of Internet technology,the concept of online video becomes more convenient.After more than ten years of development,the online video platform has become more and more mature.The willingness of users to pay has also risen sharply.But at the same time,many problems that need to be improved are faced.First of all,this article organizes the development status of online video platform and its operation mode.Through summarizing related documents,data reports and actual operation cases,this article has sorted out the network video platform in the past two years and concluded The most common four operating modes: online video advertising operations,online video membership service operations,online video copyright operations,network home-made content operations.Through a large number of practical examples and data demonstrations,this article analyzes the generation and development,operating characteristics,operating difficulties and operating strategies of the four operation modes respectively,and then gives a long-term and healthy operation on the network video platform Development strategy.This article argues that if the online video platform wants to achieve sustainable profitability,it must continuously innovate in the basic operation mode,explore its own core competitiveness in different development,pay attention to "Content is the king" and "Experience is the king",online video industry will go further.