China's Media Industry (newspaper) Market Exploration

This article analyses the marketing progress of the news papering in China from four sides, and generalizes an aspect of the news papering, meanwhile, also analyses the problems in the process of marketing.Ⅰ. The Process Of The News Papering In ChinaSo far, there are three courses in the marketing process of the Chinese news papering, the course of multi-operating and the course of the grouping operating, in the general, the news papering has opened the door of market through exploring the third-industry from the beginning of 1980's. The process of marking has been developing along with the forming of news papering and the setting-up of the entity of market economy. Ⅱ. The Marketing Of Product-Operating In News PaperingThe product-operating of the news papering has formed the situation of the market-competition from 1980's. This article analyses the characters of the product-operating through expatiating upon the essence of the news papering's product, and probes into the trend of the product-operating and the existing problems in the development of the product-operating.Ⅲ. The Marketing Of Capital-Operating In News PaperingBeing in the special status of industry, so far, the news papering or the relevant medium industry is regarded as the last industry, which can bringing the large profits, from the beginning of the reforming and opening in China by many persons, and it's high profits is attracting a large number of investor moving into this industry. On the other side, the development of the news papering is showing economy of scale form, it needs large numbers of funds to invest in the operating. The demanding each other of the capital and the news papering is destined that the news papering and capital market are joining together, and that the model of thenews papering development is external stratagem.Ⅳ. The influences Of Entry Into WTO To News PaperingThe influence of China accessing into the World Trade Organization (WTO) is mainly materialized in the changing of environment for the news papering and the relevant medium industry, the news papering must face a brand new environment of surviving. For surviving from the new situation, the medium industry should explore the new deepening reform in its operating and setting up the modern corporate system. We should make a clear acquaintance about the trend of world news papering though analyzing the development of west news papering, so as to adopt the relevant countermeasures to meet the increasing opportunities and challenges.