| UGC(User-Generated Content),a new type of Web information resource creation and organization model in Web2.0 environment,refers to the user-generated text,pictures,Audio,video and other content.The network video live which means that "everyone can make a live without the limitation of time and place" has become a typical new representative of UGC.The birth and popularization of UGC mode live video is formed in the triple context of technology,concept and capital.Among them,the development of P2P streaming media technology and mobile Internet technology provides media material prerequisite for the video live.The tendency of the mass communication's post-modern visual turn makes people prefer to experience the visual scene which leads the immersion propagation is enhanced.The long tail economic effects of the Internet itself has been further provide a strong drive to UGC mode video live.What's more,from the results of detect the producing motivation of the individual user,we can find the need of social communication and the satisfaction of curiosity and the fulfillment of consuming desires stimulate the users to participate a live.Comparing with the PGC(Professional-Generated Content)mode video live,the role of anchor and audience have been mix together by the way of real-time interaction so that the narrative subject's authority dispelled.The content manifested as a rich variety of debris style and the topic of UGC mode live is set by the different people as the label,meanwhile,is interpreted by "my" perspective.During the live,the combination of network buzzwords and carnival "square language"highlights people's free and irrational expression.In short,UGC mode video live to subvert the traditional information production path,breaking the stable value system of communicator used to depend,and show a decentralized text narrative style.Based on the massive live video content of UGC mode,the corresponding live application also appears a sense of alienation and innovation.The media information pattern "message-based entertainment,supplemented by entertainment" is diverted to "entertainment-based,supplemented by the transmission of information",and the extension of the social function and the "live+" function is realized during the collective presence in the virtual scene construction..As a new phenomenon of transmission,although the UGC mode video live promoting the rise of grassroots power and creating the value of cognitive surplus,it also leads to the anomie of moral ethics,the growth of infringement acts and the expansion of consumerism.Therefore,to evaluate the UGC mode video live should take a more dialectical position and neutral perspective so that we can find both the information generalized hiding in the rising cacophony and the revolutionary significance the live has in the visual communication. |
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