Research On The Operation Mode Of Webcasting

With the rapid development of information technology and the increasing demand of entertainment for the masses,the Internet as a huge virtual means of social communication is gradually infiltrating into people's lives,affecting the transformation and renewal of live TV programs.Now,more and more programs by cutting end to collect real-time upload to the network server signal,let more people stay at home can realize the true sense of the scene,the same time through the network system in different communication platform for live interactive,is a new way of social networking,network broadcast platform has become a new social media.This article analyzes the main modes of web,the current status of the operation industry chain,and business development.It mainly studies the supporting elements and the development direction of the web operation mode.The online red industry chain,brand communication mode,and content production user top approach are the supporting elements of the online live broadcast operation mode.They found that live broadcast content is vulgar,the quality of the anchor is low,and the vicious competition in the platform is fierce.Proposed the industry standardization,pay to see live improvement suggestions.At the same time,this article also proposes a new direction for the development of a webcast operating model that adheres to content innovation and the development of a new "live +" model,and provides constructive suggestions for promoting the optimization of the operating mode of the webcast industry.