Research On The Evolution And Communication Reform Of Online Video Industry

In the history of human social development,the film and television cultural activities began in 1895,and experienced more than 100 years of development.In the current network era,the traditional film and television industry has undergone tremendous changes.Under the influence of Internet,network video has become the mainstream application of the film and television industry.The network video industry is the product of the combination of technology and culture.It is of certain reference significance for the future development of video industry to comb and analyze the development process of network video based on the evolution of Internet technology.This paper focuses on the evolution of video industry,communication mechanism,motivation of change and future trends,which is divided into five chapters.The first chapter is the introduction of the research background,significance,research status and research methods;The second chapter introduces the basic theory and concept definition of the paper.This paper mainly uses mcquill's mass communication theory,Castel's mass self-communication theory and fangxingdong's digital communication theory of cathedral and bazaar model as the analysis frame of the transformation of video transmission mechanism,and defines the relevant concepts and classification of video;The third chapter summarizes the development process of video industry,and from the perspective of technology development,the video industry is divided into pre Internet stage,PC Internet stage and mobile Internet stage,and the development of each industry in these stages is summarized and summarized;The fourth chapter explains and compares the transmission mechanism and characteristics of video industry in different stages,which reflects the transformation of video transmission mechanism.The fifth chapter describes the driving factors of the evolution of video industry,mainly from the development of technology,the promotion of capital and the competition for discourse power.The sixth chapter describes the development trend of the video industry,including the trend of the traditional film and television industry's centralization,the intellectualization trend of the short video Tik Tok represented by the jitter,and the upcoming propagation of the IOT era.The seventh chapter is the summary and Prospect of the paper.