Study Of China's Private Network Video Operating Mode

2010 is a year the web casting industry swallows unprecedented mounts of investment. Having experienced big events such as running out of venture capital, licence issuing and policy supervision, just when this money-costing industry is just at the thredhold of making money, it faces the entering of national TV and broadcasting backgrounded video websties, as well as traditional portals and search engines. Private video websites fall into a situation of being simultaneously attacked both from the front and the back.This thesis cuts in from media operation. By comparatively analysing the national TV and broadcasting backgrounded video websties, the big website company backgrounded video websites and the private ones, the author combs the current operating mode, predicts the developing trend in the future and designs the breakthrough strategies for private video websites.One one side, from the angle of this industry, the author analyses the current situation of the industry, including its scale, developing stage and the industrial environment. And analyses in detail the industrial environment from supervision policy, copyright, the competition with national TV and broadcasting backgrounded video websties and the big website company backgrounded websites. On the other side, the author focuses on the operating mode of private video websites, analylizing the structure of the industial chain from content provider, the platform operator, user to distributor and technology supporter, indicating the change in this industrial chain. And then explains the operating mode of private video websites from three aspect: content mode, technology mode and profit mode.