ZY News Local Unit Staff Turnover Case Study

China Central Television stands for National Television People's Republic of China, is Chinese major news media organizations, is an important mouthpiece of the party, government and people, is Chinese important ideological and cultural front, which is today one of the most competitive in the mainstream media. However, under the impact of market economy, local television contests in other new media era, it frequent staff turnover, and even had a "loss of three and a half months it host" of the event. For such a large it state television, if we can not guarantee the quality of human resources and stability, will inevitably result in the entire television news dissemination risks, in the development process, a huge loss of talent, it must find the cause of staff turnover.In the paper, the central portion of the local TV news center for the study from the Department of attrition where many factors start with a case study, and on the basis of case studies on the proposed targeted Suggestions. For other external factors impact the local stations, the News local unit through the cause of keeping feelings keep people, keep people atmosphere, strengthen communication and other strategies to resolve staff turnover. For the core of the internal factors, the News local unit is required from the employee hiring, employee training, in order to develop appropriate measures several aspects of management style and corporate culture to avoid employee turnover.This study contributes to the News local unit to find out why staff turnover and employee retention to develop practical policies to address the crisis staff turnover, to meet the needs of stable development. In this study, while the traditional media industry deal with the problem of staff turnover has a certain reference.