A Research Of Emotional Communication In "Moving China"

"Moving China" is a large-scale program held by CCTV in China annually since 2002,and now we have the fifteen session.Generally,the award winner have distinctive characters,with an unique way to show them,so they have left a heavy color in the field of television and social areas.Throughout the entire history of our society,there were some negative energy events happening frequently,such as Luo Yixiao,Lei Yang,Chen Zhongwei and so forth,which made great negative effects on people's ideas,emotional identity,and values,as thus people desired a harmonious social relations,a reproduction of traditional national virtues and the trust regression.In such a social context,how "Moving China" pass its value judgment and survival identity?And the emotional communication has become an important bridge to establish a good interactive relationship between the TV media and the audience,and which has also become a hot research topic.Based on the program of "Moving China",this thesis takes the discourse text as research object,and analyzes how the "Moving China"achieve its function of emotional communication from three aspects about communicator,communication content and communication target.With the method of combining qualitative research and quantitative research together,analyze the function of emotional communication on the basis of describing the phenomenon of text.The descrription is from two parts--the micro-discourse function research which includes the research of award words,grammars,and rhetoric functions,and macro narrative strategy,which is mainly about the theme,character,and structure.Based on these phenomena,this thesis will analyze how these elements reflect the emotional communication function in the three aspects of communicator,communication content and communication target.With the joint analysis of emotional transmission about"Moving China",and in the view of the emotional trend of current public opinions,Propose some corresponding strategies for guiding the emotional communication.