| China News Award that was established in 1991 is the highest award in our Mass Communication and represents the top level of our news activities. Those yearly excellent works are regarded as classic cases and have an important role on our Mass Communication. Particularly, personage communication plays a important position in prize-winning communication works, due to higher and more influential awarding level.By constructing "group images", expressing popular utterance and applying narrative means of "storytelling", prize-winning personage communication can make personage communication become more readable and moving.Meanwhile, according to political orientation、guidance of public opinion and impordance,personage conmmunication in China News Award had built guidance of public opinion with prominent political orientation and news value orientation with prominent importance. Of course, with the development of social economic environment, diversification of audience demands, regression of "audience-oriented theory" communication concept, and transformation of news media frrom a public institution to "an enterprise", all of these elements cause an obvious trend to value orientation and people first. Humanized report advocates paying attention to humans, understanding human feelings, respecting humanity, and blending thought of people first into writing personage communication. Moreover, accessibility in news value is also valued gradually and keeps pace with importance. Furthermore, an increasing number of common people attach importance to personage communication.Personage communication in China News Award plays an important and positive meaning. It proves a mirror to reflect the society and times, offers a spiritual feast to the whole people for enjoying, and constructs samples for writing and behavior demonstration. Of course, prize-winning personage communication also has shortcomings. For example, prize-winning personage communication has disadvantages of concentrated propaganda color and overlength works. These problems are remained news industry to correct in future journalistic practice, so as to produce more excellent works that will conform to times demands and are loved by readers. |
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