| With the birth of modern countries and international organizations,the development of telegraph,cable and communication technology,and the emergence of news agencies and popular newspapers and periodicals,international communication has grown from scratch and its development has matured.China's international communication pattern can be traced back to the emergence of the first batch of modern newspapers.After a long history of baptism,China's international communication posture gradually moved from passive pastness to active position,fully exerting initiative and actively participating in the international communication order.Constantly evolved and strengthened the collective identity and ownership of the Chinese nation by adapting and leading the continuous evolution of the international order.Since the 20 th session,the China News Awards has taken the lead in the selection of internationally-recognized award-winning works in six central-level media such as Xinhua News Agency and People's Daily.After accumulating relevant experience,it has been officially selected since the 21 st session.Award winning works.These works as the "standards" of the industry,the awarding process has a distinct subjectivity,that is,on the basis of the requirements of the basic works,it has a clear similarity,and reflects from the deeper the country's efforts to obtain the right to speak internationally,adapt and lead The strategic intent of the emerging international order.Therefore,selecting the China News Awards international communication award-winning works as the research object,fully exploiting the subjective color of its evaluation system,thinking about the problems of China's participation in the evolution of international communication environment,and carrying out corresponding research not only has theoretical value,but It is also instructive for the industry to enhance its international communication capabilities and create more sophisticated external communication works.Therefore,on the basis of determining the research object,this study sorts out the content of the text and the national image of the text through quantitative and qualitative analysis methods,and restores the actual communication strategy adopted by China in international communication.The study found that the award-winning works have similarities,that is,from the timing of publication,in line with the leaders' visits,to build momentum on public opinion for policy implementation,and to respond to the concerns of theinternational community in the first place,the regular publications accounted for The proportion is small;from the perspective of reality,the mainstream media in the West is not paying enough attention,but the influence of Hong Kong,Macao,Taiwan and Chinese overseas Chinese is relatively strong,showing the efforts of the media to strengthen the awareness of the Chinese Community in the process of international communication.Judging from the actual situation of the current award-winning works,it reflects that the international communication ability of China's media still needs to be improved.From the perspective of the publishing media,the central and provincial media still occupy a large proportion,and the county-level media have shown a tendency to stay at the top,but there is still a big gap.The text and TV media occupy a large proportion,and the types of awards are mainly concentrated in the text.On the topic of communication and television,there are fewer award-winning works of other genres,and there are problems in that the winning works have concentrated advantages and a single type. |
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