China's Emotional Tv Program Research

The emotional programmes on TV have been quietly emerging on the television screen in China currently. as a relatively new form of television programmes of relatively high ratings and relatively unique charm , it can not but arouse our attention.Western Marxist devided ideology into the political ideology, the aesthetic ideology and the consumption ideology. In transition period of today's society, the simple political ideology and the ideology of excessive consumption are easy to arouse people's resentment and dissatisfaction,so the communication effects are not good. The emotional television programmes is the aesthetic ideology which people are more receptive to. The "affective" of Emotional TV programmes relates to the "aesthetic", and the aesthetic relys mainly on the support of the moral, so emotional television programmes mainly spread moral, the conception of values, culture Norms and so on. Mainly on a symbolic of"civilians themself",Emotional programmes spread through "the story of civilians", so they are close to the maximum of affinity and easy acceptance. On the whole, emotional TV programs belong to "social education class," but in order to better achieve its "educational functions", we can not but add the thrill of the entertainment and aesthetic factors to the programmes , So emotional programmes also have entertainment and aesthetic functions. However, the factors of entertainment of "to meet pelple's psychological of peeking and seeking the strang" can bring negative social function, so it need to be avoided and overcome. On the sense of the aesthetic, the programmes of noble and tragic form of aesthetics are too much, and the programmes of beauty and comedy form of aesthetics are too little, which makes emotional programmes become too serious , and this should be improved.From the background of the birth of the emotional programmes, this article has made a relatively full range of interpretation of its social background , the reasons , the characteristics ,the form,the classification, the unique status and significance and various social functions.This article not only points out its experience which is Successful, but also has analysized the problems and what need to improve ,and this has an important value and significance of guiding and reference to emotional television programmes and other television programmes.