Research On Innovation And Rectification Strategy Of Central Kitchen Newspaper Integration Mechanism

With the widespread application of digital technology and the rapid development of network communication,the personalized demand of information to the audience keeps increasing,traditional media forms have been unable to adapt to the requirement of integrating media era.Traditional newspapers in order to meet the challenges of the new media technology,the transmission structure,platform,channels,main change in the mode of production.It is in this context,more and more newspaper recognize that the newspaper is not only the spread of a plane,how to "flat" become "platform",all the thinking of "Internet +" into the newspaper media transformation,to join their resources advantages,in accord with the elements of the psychological expectations,let the newspaper industry to get rid of the current predicament,is a place where many newspapers have been exploring direction.For traditional media and new media,the quality of content to present is still a problem in essence,"content is king" to return to the field of vision of the masses.But only in the content of high quality and good technology,platform and transmission channel of the integration,the combination of all media to achieve the desired effect.In view of this,"central kitchen" as the nerve center of integrating media content production,transformation,upgrade the traditional newsroom,as traditional media after the impact of the new media through an unprecedented long-simmering save your plan.Since the 2014 Guangzhou Daily Newspaper Group "Central Editorial Department" of the opening,"Central Kitchen" will set off a wave of media transition.Then many newspapers began to "central kitchen" type of news production practice."Central Kitchen" as an adaptation mechanism to adapt to the production of innovation,the traditional media put forward higher requirements.Therefore,the major media in the construction of the "central kitchen" in the exploration of such as production content homogenization,the original mode of production and organizational structure of the inertia of the traditional concept of constraints and a series of problems and challenges.The study of the "central kitchen" model,which based on the practical exploration of the media transition,uses the methods of literature analysis,content analysis,case analysis and comparative analysis to explore the "central kitchen" Newspaper innovation mechanism of innovation,and the newspaper in the construction and use of "central kitchen" when the problem analysis,and then lead to deep thinking,and put forward the relevant correction strategy.