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Research On Influencing Factors Of Internet Financial APP Service Quality Based On User Experience

Posted on:2018-12-24Degree:MasterType:Thesis
Country:ChinaCandidate:W J ZhuFull Text:PDF
GTID:2348330518975827Subject:Information Science
Abstract/Summary:PDF Full Text Request
With the rapid development of the Internet industry and the transformation of the functions of the financial industry,the Internet industry,this emerging industry homeopathy.At the same time the continuous development of intelligent terminals,Internet financial products are no longer confined to the PC side,the mobile side of the Internet financial products become the major Internet financial developers and operators compete with each other's focus.How to improve the quality of Internet financial APP services,thereby enhancing customer satisfaction and loyalty,as product development enterprises need to solve the problem.Internet financial is different from the traditional financial products,it is difficult to evaluate whether it has achieved the effective transmission and use of information content,interactive design is good or bad,so from the user's point of view to continuously improve the quality of service products to make it more scientific and rational.At this stage,the Internet financial APP service becomes a functional service system beyond the time and place limit.It is based on people in the development,and provides quick and easy interface and service mode for product users.Products APP services to the use of information processing and delivery,product design and other forms to meet the needs of users,so to enhance the user experience,to explore the factors that affect the user experience,the establishment of an effective quality of service model to improve product quality of service.Based on the user experience,this paper explores the factors that affect the users' use of Internet financial APP by studying the actual needs and potential demand of Internet users in Internet applications,and provides effective suggestions for the development and application of Internet financial APP.This paper is divided into five parts,the specific contents are as follows:The first part is the introduction,mainly introduces the research background,the research significance,the related research at home and abroad,the research content and the method and the innovation research of this article.The second part is related to the theory and research status,mainly on the Internet finance,user experience,quality of service related to the theoretical research,and the user experience and the quality of service links.The third part is to build the Internet financial APP service quality influencing factors model,through the expert interview method to select the research dimension,and put forward the corresponding research hypothesis model.The fourth part is the design and distribution of the questionnaire,after a small questionnaire before the test,to further modify the questionnaire options,the use of online questionnaire collection questionnaire.In this paper,we use SPSS21.0 to analyze the data and describe the hypothesis model by using Amos21.0 to check the results of the invalid items.The fifth part is based on the empirical research results,summarizes the shortcomings of the study,and from the perspective of user experience to optimize the quality of Internet financial services related recommendations.
Keywords/Search Tags:User experience, quality of service, Internet finance, user perception
PDF Full Text Request
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