Study On Improving Video Communication Effect Of Bilibili Bullet Screen Network Game Area

On Bilibili Banmu.com,the first UP master(Up is an abbreviation for Upload,which means' the person who uploaded the video ')to tens of thousands of fans was "Lao Tomato",the UP master from the "game area".Under this background,this study took the following questions as the research opportunity,namely:As one of the 15 content zones of Bilibili platform,why can "Game Zone" become the more popular content zone of users? What are the features of the video in the "play area" ? How do these characteristics affect the transmission effect of the video? Does the communication characteristics of the platform itself have an impact on the video communication effect of the "game area" ?In order to solve the above problems and explore the Bilibili games video transmission and communication effect,therefore this article through content analysis,select six Bilibili "game zone" of the head UP master as the research object,collected 366 samples of video,with basic properties,games,video content,video content as factors influencing variables,such as "thumb up volume,collection,forward amount,amount of coin,play,reviews,barrage amount" as communication effect index variables.By encoding,data analysis,this study found that the video introduction,video cover forms,video content presentation styles have significant influence on the game video communication effect.At the same time,through comparative analysis,this study finds that there are also significant differences between variables such as thumb UP amount and coin amount among different UP hosts.Based on this analysis,this study further discusses the features of video content of different UP hosts.In addition,in the fourth chapter of the article,this study discusses the video communication process of B station and the influence of platform cultural atmosphere on the communication effect of game video through interview method.Finally,on the basis of the previous analysis,the fifth chapter of this study puts forward suggestions on improving the communication effect of game video and the problems that UP owners should pay attention to avoid in video production.