Research On Current Situation And Subject Behavior Of Network Live Industry In China

With the extensive application of streaming media broadcast technology,webcasting as a new form of media,gradually into the public's daily life,as many people in the life of an indispensable leisure and recreational activities.In recent years,major network broadcast platform backed by capital,and constantly expand the network involved in the field,looking for a new business model.And attached to the platform of the network anchor as a professional and growing emerging groups,their every move by the public attention and attention.In this paper,through the analysis of the case of betta fish TV,the host PDD and other cases,combined with several network anchor and live users in depth interviews,and based on the existing data to sort out and analyze the network broadcast this new media And the development process,the network broadcast platform side,network anchor and live users of the three characteristics of the behavior,trying to find the network broadcast industry development law,and the development trend of network broadcast prospects.Through the study we found that the current network broadcast industry in the domestic development rate has slowed down,but the industry is moving towards capital concentration,content quality,pattern diversification and other direction.With the tightening of capital,policy improvement,the number of live platform will be reduced,but the function tends to improve.Network anchor this group in the industry continue to develop and mature gradually find their own professional characteristics.And the continuous diversification of the needs of users will also promote the content of the network broadcast more rich and varied.