| Barrage video is based on the information source, the audience comment for a transmission mode of information growth. Barrage the first rise in the Japanese anime video website, after entering China, in a short time and spread to the domestic each big video sharing sites, receive the love of the young. Under the Internet technical support, the barrage momentum of development, gradually moved towards areas such as film, television, barrage video has already become a media darling. Compared with the traditional video, barrage video has two distinctive features: one is the autonomy, in to see the video at the same time, the audience can freely comment the contents of the watch. Secondly, immediacy, audience comments once send, will real-time display on the screen. These two characteristics make barrage video when viewing platform functions and communication platform between into the audience, as a result, the audience will play screen video to watch.Barrage video is at the heart of the audience's comments, with ceremony "resistance" culture characteristics. The characteristics of language expression appears as fragments, ridicule, emotionally. Because, the barrage of video sender by mutual consent, building up a circle its playing, ridicule, spoof means to build a group of emotional atmosphere, to express a reaction to real life, expect to achieve against the authorities, elite, etc. The purpose of the mainstream value.On September 3, 2015, the Chinese people's Anti-Japanese War and the world antifascist war victory marks the 70 th anniversary of assembly and parade was held in Beijing. Barrage video website is the live video of the parade. Inbound links Military parade video is national military and political communication, so how has spread to watch the ceremony video audience interaction and emotional expression, structure and what is the significance? This is the purpose of this study and meaning.Based on the network video communication effect generated data as the foundation of analysis, chain theory as the analytical framework with interactive services in "to commemorate the 70 th anniversary of the victory of war of resistance against Japanese aggression parade" barrage video case of discourse analysis, discusses the historic military and political ceremony spread the barrage of video, its audience when watching how the psychology and the interactive behavior, how to construct the dynamic field and identity, teach what word game.In this paper, the research results show that the "to commemorate the 70 th anniversary of the victory of war of resistance against Japanese aggression the parade" barrage of video communication effect though with a televised effect is difficult to match, but with its barrage form of entertainment, easily won the broad masses of young audience's affection. At the same time, the barrage video viewing behavior is a kind of interactive ceremony, the audience watching the process become the participants of the ceremony. As interactive ceremony, participants received a strong emotional energy and condenses into a collective. Under the effect of interaction ritual of output, the barrage discourse system gradually formed, and through the collective symbols represented the common recognition of sublimation group, become the symbol of members join ceremony. In the process of the whole interaction ritual, barrage constructed a virtual space, the audience the barrage of words in a certain extent, to learn to read and waiters discourse reconstruction, but no impact on the discourse hegemony of waiters. |
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