The Effect Of Chinese Culture On Foreign Communication

With the promotion of China's international status,Chinese culture in the global scope has achieved a certain effect of communication.Media communication plays an important role in Chinese culture,especially in the current media age,radio,television,movies,books,newspapers,magazines and websites.Thailand is a country with a high output of Chinese culture in recent years because of the friendly and diplomatic relations between China and Thailand over the years,how does the spread of the Chinese culture after the spread of Chinese culture to Thailand.The author from the cultural six subsystems that material,social relations,spirit,art,language symbols,customs,combined with cultural quartet to investigate.Five questionnaires were sent to the cities of northern,central and southern parts of Thailand,and 500 questionnaires were distributed and 427 valid questionnaires were actually collected.On this basis,through the literature query,reliability analysis,validity analysis,descriptive analysis and other methods were amended and tested.To explore the following four issues:1.different personal background of China's contact,awareness,favorability of the impact of different cultural patterns(material culture,art culture,spiritual culture)spread effect comparison;Chinese media communication effect comparison;4.to explore which Chinese media and content settings are more suitable for the Thai audience.The first part of the article summarizes the significance of the topic and the status of the study of Chinese culture in China and abroad,as well as the problems and methods studied in this paper.The second part elaborates the questionnaire design and formal investigation on the effect of Chinese culture on Thailand.The third part of the questionnaire survey results for data analysis.The last part is the main conclusion of this survey:the impact of mass media under the influence of the mass media and the existing problems and suggestions.