China’s National Image Culture Spread

Nation is a cultural complex, the country’s image is the performance of the national spirit, a good image of the country is the country’s "soft power" an important part, is a concrete manifestation of comprehensive national strength and overall influence. National Image has become a national development strategy is an important task. The culture has to break the ideological barriers of soft power, is an important link between the individual and the state, the country and the state, the nature of the country’s image in the image transmission is established on the basis of cultural expression and understanding of each other structure. Inside and outside the country’s image in the communication process, the cultural ties play an important role in the bridge. "Cultural China" is the Chinese concept of a cultural sense, it implies an increasingly modern economic and cultural implication for China to show the breadth of his own vast, open and progressive cultural character, advocating cultural ideals of peace to the world heartfelt desire. As China’s image projected on the cultural level, "cultural China" means in the cultural heritage of their own overall outstanding traditional culture, through dialogue and exchange, wide adoption of the outstanding achievements of world culture, and when a Progressive, full of charm and contemporary innovation and vitality. The communication strategy, internal promotion of Chinese traditional culture-oriented integration of belonging "home world" appeal under national reshape the country’s image in mind, enhance national cohesion and self-confidence. Foreign build peaceful development, independent and responsible national image common ground to form a brand, enhance understanding of cultural interaction to obtain identity, let the world understand China. In the transmission, the formation of "bringing in and going out" pattern, with the Beijing Olympic Games, Shanghai World Expo and the Communist Party of China nowadays popular national commercials for example. At the same time, the image of the country to follow the spread of nationality, universality, unity principle.