Research On Earnings Quality Of Beijing Enlight Media Co.,Ltd

With the globalization of the world economy,the rapid development of the domestic economy and the increasing living standards of residents,more and more people begin to pursue spiritual and cultural life,which promoted the rapid development of China's cultural media industry.At the same time,with the increase in consumption levels,China's cultural media industry also has a good opportunities for development.The consumer groups begin to pay more attention to cultural properties of the product from the practical value of the product,it expands the cultural media industry market demand.Profit is the ultimate goal of business development,the comprehensive,objective and reasonable research on the cultural media industry can help the company's stakeholders make right investment decisions.In addition,it can reflect the company's financial business situation and financial or policy issues so that company owners and managements can find and resolve the problems in a timely manner.This paper selectes the listed company in China's GEM----Beijing Enlight Media Co.,Ltd.(referred to as Enlight Media)as the research object and analysis its profit quality in-depth.At the same time,this paper will propose the reasonable suggestions for the company's sustained and stable development and profitability and provide reference for other emerging cultural media companies.Based on the extensive research ofthe literature on the quality of earnings and its evaluation index at home and abroad,firstly,it introduces the related concepts and theoretical basis of profit quality.Then it comparatively analysis the status on the profit quality of the Enlight media and parts of the representative listed companies from four types financial indicators,which can help to understand the status of Enlight media' profitability initially from the quantitative view.At last,it analysis the impact of various factors on the profitability of enterprises start with the company's internal factors of profit quality,and fix the results made through the analysis of financial indicators only,so we can evaluate the profitability of Enlight media comprehensively and objectively.Through the analysis we know that the Enlight media must pay more attention to the various factors affecting the quality,which pays attention to content innovation to improve the profit quality,complete accounts receivable management to improve the income quality,control the financial leverage reasonable to reduce financial risk,avoid expansion the film and television blindly to improve the overall profitability and form a reasonable profit model basis on the comprehensive development to increase competitiveness and to develop sustainably,stablely,healthy and orderly.