Analysis And Optimization Of The Capital Structure Of The Enlight Media

National policies continue to relax,the rapid development of science and technology,media market diversity for media industry provides excellent development space,make the development of media industry with more industry characteristics,in view of the high consumption of media industry,the characteristics of high input and media group to seek a listing,to broaden the financing channels,strengthen the capital of multiple operation,improve the industry capital structure etc.method,can effectively alleviate the media industry capital market pressure.The media industry is developing so fast in recent years,with the Enlight Media as an example,I hope by analyzing the Enlight Media capital structure put forward optimizing points of Enlight Media capital structure,which can be for media companies to optimize the capital structure adjustment to provide solutions for reference check.1959 foreign MM theory proposed,triggering a wave of foreign capital structure theory research,more and more scholars have joined the discussion the relationship between corporate capital structure and the enterprise value to,the stage of the new capital structure theory put forward a lot of guidance now enterprise management theory,agency cost theory,signaling theory,the pecking order theory,the pecking order gives the enterprise financing guide,the financing order is internal financing,debt financing,equity financing.We study the capital structure from the 1990 s,and put forward a lot of capital structure research theory suitable for China's national conditions.This paper focuses on the current domestic and foreign scholars on the capital structure research,mainly focuses on the relationship between capital structure and corporate performance,capital static optimization,capital structure optimization in three aspects,to reveal the research status and achievements at home and abroad in this field,and then discusses the capital structure theory of the classic,MM theory,balance theory,agency cost theory,signaling theory,pecking order theory of one one,then analyzes the existing problems on the capital structure of the Enlight Media reports,the low rate of assets and liabilities,non current liabilities ratio,equity concentration high and high comprehensive capital cost rate,and the combination of theory the optimization scheme from two aspects of static and dynamic,combined with the company's internal and external environmental factors,pointed out that the optimal capital structure of Enlight Media area And realize the maximum of enterprise value,and elaborated in order to realize the optimization of Enlight Media should take what measures to find and solve problems,the final text of the summary.