A Case Study On The Feature Of Qianjiang Evening News In Educational News Reporting

Since the beginning of the 21st century, the similarity in reporting among newspapers has become a hot topic, about which the discussion has been more and more heated for recent years. Both the educational and professional circles are in the process of suggesting ways in looking for differentiation strategies and coping with the issue of similarity in reporting among newspapers.Among the five city newspapers in Hangzhou, the educational news of Qianjiang Evening News did well in differentiation of reporting. By studying the feature of this newspaper in reporting educational news, this paper tries to throw light on other newspapers about how to face the competition of similarity in reporting and find out a way of differentiation, which enables the whole industry to develop maturely through rpositive competition.This paper did exhaustive statistical and analytical work. The first part shows by abundant data apparent differences in educational news reporting between Qianjiang Evening News and other city newspapers in Hangzhou, which signifies that Qiangjiang Evening News has found out a differentiation strategy with its own features.In the second part, the paper points out the orientation of a newspaper placing the science and education department as a distinguishing one is the basis of the differentiation in educational news reporting. Supports from a newspaper to educational news like sufficiently-distributed quota of pages and well-appointed staff are favorable for the development of the science and education department in a newspaper.The third part indicates covering exclusives is the foothold of differentiation in educational news reporting of Qianjiang Evening News. The paper, in combination of data and case analysis, expounds the ability of Qiangjiang Evening News in getting exclusive news clues and covering exclusives with clues shared with different newspapers.The fourth part states that stressing service reporting is a breakthrough for differentiation in reporting educational news. The flourishing of service reporting has its inevitability. Improving service report is an effective way of upgrading the competitiveness of a newspaper. The service reporting of Qianjiang Evening News mainly includes information reporting and promotion reporting.In the fifth and also the last part, the paper introduces to us some illumination and thoughts evoked by the differentiation strategy of Qiangjiang Evening News, and holds that a newspaper should clarify its orientation and set down reasonable and stable workload to allow a moderate amount of information in a page.