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The Planning Of Rio Olympics Case For The Official Wechat Account Of The People's Daily's Department Of Editor-in-chief

Posted on:2018-09-02Degree:MasterType:Thesis
Country:ChinaCandidate:X YuFull Text:PDF
GTID:2348330518950360Subject:Journalism and communication
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The four years of the Olympic Games opened in Rio on August 4 2016,the media on a race to cover international events.The Wechat official account of the department editor-in-chief in People's Daily Yi Pie Yi Na,focused on planning the scheme for broadcasting the Rio Olympics.The team decided to make a series of short videos hosted by a newspaper editor with a focus on the report in addition to the events of the games.This took on a new media platform;homemade short videos are the norm which provides new ideas for the operation of the WeChat official account.This article is "The planning of Rio Olympics case for the official Wechat account of the People's Daily's department of editor-in-chief." The author of this article has a full text by combing the party newspaper operating situation and,through the cooperation of Yi Pie Yi Na,an in-depth analysis of the style of former articles in the WeChat official account.Moreover,the planning of the Rio Olympics in 2016 was used in order to complete the corresponding video filming and tweets writing task along with achieving the effective spreading of tweets.This article also analyzes the Rio Olympics planning suggestions to execute the project planning proposal in the future.
Keywords/Search Tags:The department of editor-in-chief in People's Daily, WeChat official account, Rio Olympics
PDF Full Text Request
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