Research On The Interaction Between The WeChat Official Account Of Hebei Daily And Users

With the development of the Information technology and the popularization of the mobile internet,the medium is developing to the mobiles.With the development of these mobile terminals,the means of the information are changing and the mediums of information are spreading.WeChat,as one of the most popular social medias,got so large user population immediately in a very short time.With a stronger and stronger growth of WeChat official accounts,it is a new platform where a mainstream media do the publicity.To a great extent,it raises the possibility on the interaction between the traditional medias and users.In order to adapt the new medium,tendency of mass decentralization and differentiation.So many mainstream medias made massive exploration on the fusion,between traditional and new mediums.One of those practices is to create a WeChat official account and make the mobile spreading easier,and to help the traditional media to catch more attention among the users.There are so many WeChat official accounts,and even so many kinds of accounts disseminated similar information,so now the winner is who can make users participate and interact with them through WeChat official accounts,and to build a firm relationship between medias and users,so it can make the plenty of users stick together,just through the platform.This thesis is studied from the researching of interaction between the WeChat official accounts of Hebei Daily,a traditional medium,and the larger amount users,took case analysis and content analysis as two mainly methods,studied some current situations on the official platform of Hebei Daily in depth,especially interaction between traditional media and users in it.I just try to find disadvantages when interacting.Through the discussion of some interaction problems in the WeChat official accounts,and combine the ideology of media convergence and the theory of Interaction Ritual Chains and other news spreading theories,I put forward some optimizing strategies,it can be more effectual to interact with users,thereby,it can promote the influence and the credibility of mediums.