Research On Operation Status And Strategy Of Wechat Official Account In Internet Literature

In recent years,the national reading from paper into digital,the amount of reading increase substantially.in such a fast-paced era,Up to 74% of people will still keep their reading habits in the time of fragmentation,except that there has been a variety of changes in the way they read.The influence of digitalization and networking on reading activities has gradually increased,and mobile phone reading has become the preferred way.In addition to people's preference for concise and short information reading and emotional reading close to life,Internet literature with a wide range of subjects and rich content is also the best choice for mobile reading.Network literature user scale of China's nearly 400 million,so to speak,after 20 years of development,the network literature has become an important part of digital publishing industry in China,also in the whole cultural industry chain occupies more and more important position.WeChat by more than 40 version upgrades,enrich the new features,has now become a national social platform,Among them,the WeChat Official Account function,which has been launched since July 2012,has the characteristics of licensing communication,private communication,instant communication and wide attention,high dissemination and efficiency.Its powerful communication ability also provides a variety of possibilities for the creation and dissemination of network literature,However,due to a period since spread through WeChat public,vulgar spread of harmful content and fraud problem,by 2019 more than 40000 WeChat Official Account be banned public,including the network literature WeChat with the public,so its operation actually has a lot of problems,thus to make WeChat public platform really spread premium channels,network literature must break the vulgar content harmful,platform audit has holes,and many other bottlenecks.Based on transmission network literature related content WeChat public environment for development and operation present situation analysis,thought the current digital reading public WeChat Official Account soared,platform,rights protection mechanism to the original content of the increase in demand constantly improve,functional groups of rich requirement division of labor cooperation and so on all to WeChat Official Account a large impact on the development of the public;and by its operating strategy,including the user operation way,content,operation,promotion and profit model this four parts analysis,think the network literature WeChat Official Account,such as user data fraud,exist in the process of operating products inventory is not enough and many communication problems such as unhealthy content,and put forward Suggestions to solve these problems,In the operation process of WeChat public account,the user quality should be improved to prevent the spread of fake data;Support network users to participate in the creation of more excellent works to enrich the network culture;Platform to strengthen the development and application of audit function;Take the initiative to develop the overseas market and spread the excellent network culture,etc.,hoping that these optimization strategies have reference value for the stable operation and long-term communication of network literature on the WeChat Official Account platform.