Research On The Construction Of Language Communication In Wechat Official Account Of Yunnan Daily

With the development of media convergence,the new pattern of information dissemination had been formed.As the product of traditional media and internet converge,WeChat has its new characteristics.The WeChat Official Account of Yunnan Daily,product of Yunnan Daily newspaper and Internet converge,propagandizes party and states policies as well as communicating with the people through news reports.The news report released by the platform is the material for language transmission.As the main body of news report,language and words constitute the information carrier.The use of language and words can directly affect the quality of news report as well as the media image of the platform.Based on the language entity of a platform language communication activity,this paper aims to summarize the principles followed by platform language communication activities and specific strategies adopted by analyzing the language use of platforms in language communication.This paper takes the news reports published by the WeChat Official Account of Yunnan Daily in 2019 as analysis samples.Through literature analysis,content analysis,description and interpretation and other research methods,this paper starts from the language text,in combination with the relevant theories of journalism,communication and pragmatics.The study of the WeChat Official Account of Yunnan Daily language communication activities is divided into five chapters.The first chapter summarizes the general situation of the WeChat Official Account of Yunnan Daily through the column setup,content and information push.The second chapter discusses the language communication activities of the WeChat Official Account of Yunnan Daily in the specific context,starting from the four perspectives of "social and cultural context,new media attributes of party newspapers,media properties and news text characteristics",these factors have directly influenced content selection and information push of the platform.The third and fourth chapter make a specific analysis of the news text,combines the knowledge of journalism and communication,pragmatics,and summarizes the principles followed by the platform languagecommunication activities and the specific strategies adopted under the guidance of the principles.Main content of chapter three is the macroscopic principles of the construction of language communication in the WeChat Official Account of Yunnan Daily,the construction of language communication under the guidance of pragmatics“norm principle,accuracy principle”and news report “authentic principle,comprehensibility principle”Chapter four studies the specific micro strategies adopted in language communication activities under the guidance of macro principles.Combines with theories of journalism and communication,pragmatics,the language communication strategy of the WeChat Official Account of Yunnan Daily mainly contains“communicators,linguistic symbols,non-verbal symbols and information dissemination”.Chapter five is a reflection on the current situation of language communication on the WeChat Official Account of Yunnan Daily.Based on the previous analysis,this paper finds that there are some problems such as the non-standard use of content of communication and form of communication in language communication.Aiming at these problems,this paper tries to put forward suggestions on strengthening the platform construction and the standardization of reporting language under the guidance of principles and strategies,so that this paper is of profound significance.