Researching The Cognitive Framework Of The Audience In Reversing News

Into the media from the era of China,"everyone has a microphone." The media is no longer the master of the right to speak,the way in which the public accesses and disseminates information becomes increasingly diversified.The media ecology has changed dramatically.In an increasingly competitive market,in order to snatch the information under the wave of the audience's limited attention,the media increasingly pursue the truth of the rapid presentation of the news.For a place in the complex field of public opinion,audiences actively participate in information dissemination activities.They adhere to their own interests and vent their own subjective emotions.In the fragmented torrent of information,the truth is cut into pieces and news reports are reversed.The attitude of public opinion passive acceptance of control successive reversal.Li Puman,the famous politician,columnist of the United States,thinks that the society is becoming more and more complicated and complicated,and people live in the information environment called pseudo-environment which is created by mass communication.Due to limiting of the scope of practical activities,energy and attention,the complex media environment replaces people's direct life experience.People's cognitive attitude has been affected profoundly.Based on to the pseudo-environment and framework theory,this paper will study the perspective of reversing the formation of complex social motivation comprehensive and innovative,and study the audience in the role of such news under the corresponding role.To explore the impact of the phenomenon on the audience's cognitive framework,The author put forward some suggests that solve the problem of the feasibility of countermeasures the perspective of both the audience and the media.Learning how this news phenomenon affects the audience,and curb its adverse effects on society to provide help and inspiration.The study shows that the "eyeball economy" and economic interests become the underlying cause of the emerging news phenomenon that reverses the news,but the audience plays an active participant in this phenomenon,the carnival who vents emotions,the peepers of personal privacy,Virtually for the emergence of the phenomenon provided a helper.In the ups and downs of news events,the gradual formation of "emotional identity","blind trial","mindset","self-correction" cognitive framework.In the framework of self and media co-construction,the audience behaves as excessive consumption of news facts,"succumbing consumption" and most people's rationality is missing.Put forward the audience should cultivate a sense of rationality,improve the media literacy,the media should return to professionalism and innovative reporting methods to avoid measures.A new theoretical perspective,rich research content,this paper uses content analysis,case analysis and other methods combined,for the reversal of the audience in the cognitive framework of the study will undoubtedly have a certain significance.And to solve the reversal of the news in the audience cognitive framework for the purpose of the negative performance,but also has a very direct practical significance.