The Research On Strategies Of Reading Promotion In Vocational College Library Under The Background Of "Internet+"

Internet+ brings not only rapid development of the library,but the more severe challenges at the same time.For students of vocational colleges,the readers' reading habits and information acquisition methods are changing in the Internet+ era.In the face of current situation of vocational students,mostly facing the problems of “smart phone obsessed”,“shallow reading” or “no reading”,although the vocational library has launched the relevant reading stimulation activities,it has received little success now.A new reading stimulation pattern to promote vocational students to develop good reading habits should be explored.In the face of the wave of “Internet +” sweeping,many library people think that it is just a concept,mainly be used in tertiary industries,but has little effect on library application.By using the Internet thinking,the author thinks “Internet +” into the vocational colleges for motivating reading activities,and using WeChat,micro-blogging,micro-film and other new media to stimulate reading can be a good way to make more use of library education' functions and attract more readers,to attract readers,so that library resource utilization can achieve a practical significance and positive value.To begin with,this article introduces the background of "Internet+ reading".And then,through the data of questionnaires,the borrowing rate of paper books and the use of electronic resources in the library in the recent 3 years,the article gives an insight on the learning character,reading ability,reading situation and preference and mobile reading habits of college students help to understand the “Internet+” era which brings the changes of learning,reading and demand for readers.In the next place,based on the analysis of the new concept and new media features of reading under the background of “Internet+”,the article explores the new reading promotion methods.In the end,based on the analysis of typical cases,combined with the current network environment and the “Internet+” era background,the development of library faces challenges and difficulties.Explore more strategies of reading stimulation,so that we can eventually achieve the purpose of promoting reading and improving the utilization of library resources.Through a year of “Internet + reading promotion” model practice,and achieved a more obvious effect.“Internet + reading promotion” model will really take the advantages of mobile Internet technology on a maximum level,through a series of reading campaign to carry out,to attract the majority of vocational student readers,so that more people into the library,to re-interest in reading.