Research On The Development Strategy Of Audiobooks In Mobile Broadcasting APP

In recent years,the mobile broadcast app(application)has become the main force in the mobile audio market with its massive audio content,user-friendly operation and personalized customized services.At the same time,with the new media wave of digitalization and mobilization,the audiobook market has become one of the fastest growing areas in the publishing industry.“Audiobook” is becoming the new favorite to compete for users' attention and cultivate users' new reading habits.Therefore,many well-known brands of mobile radio applications have set up audio books,lazy people listen to books,oxygen listen books and other mobile app have also emerged,forming a major pattern of competition between the platform-based operation and vertical platform.At present,the market for audiobooks is as high as 4.63 billion,and the number of users has reached 385 million.The growth momentum continues to be strong.Among them,the mobile broadcast app is gradually leading in the competition with its huge user base,rich content resources,high-quality user experience and social interaction.This paper focuses on the audio-visual reading section of the mobile broadcasting app.It takes the most representative mobile broadcasting app in China and the Himalayan FM with sound publishing platform as the research object,and adopts research methods such as case analysis method,comparative analysis method,literature research method and content analysis method.It conducts a comprehensive and systematic analysis of the development status and content,form,operation and other characteristics of the audio-visual reading column,summarizes its successful experience,and further deficiencies in its existence,combined with the broad development prospects of future audio-visual reading.The mobile audio Audiobooks optimization strategy was proposed.The thesis is divided into six chapters.The introduction part summarizes the research background and purpose,as well as related research on mobile broadcasting,audio books and Himalayan FM.The second chapter defines the definition of current audio books,introduces its development process,and introduces audio books.The types and characteristics of the app are sorted out.The third,fourth and fifth chapters take the Himalayan FM as an example,and analyze the content,form and operation characteristics in detail.In the sixth chapter,analyze and summarize the shortcomings of the mobile broadcast app.Propose corresponding improvement strategies.The paper believes that the current mobile radio audio-visual reading column is booming.The Himalayan FM audio-visual reading column is compared with the mobile listening book App and other mobile broadcasting platforms.The user content is fully considered in the column content,and the unique PUGC strategy is adopted to provide high The quality of the column content,the purchase of exclusive copyright to form the core competitiveness;in the column form,from the visual style,interactive experience and community interaction to complete the functional design,shaping the brand image;in the column operation,thoughtful customer service,comprehensive Marketing promotion can both attract users and retain users.Finally,in view of the fact that there are currently large cost of production,the loopholes and the profit model are single,and so on,it is proposed to fully develop the content resources and establish a reasonable audit system.