Researchon The Business Competition Strategy Of Zhongshan Radio And TV Under The Environment Of "internet +"

In September 1987,China Academic Network(CANET)formally established the first Internet e-mail node in China within the Beijing Institute of Computer Application Technology.On September 14,Professor Qian Tianbai sent China's first e-mail: "Across the Great Wall we can reach every corner in the world." It opened the curtain for Chinese people to use the Internet.As of June 2018,the number of Internet users in China was 802 million,and the Internet penetration rate reached57.7%.In just 31 years,the Internet has been sweeping across China,penetrating into all aspects of society,causing tremendous impact on all walks of life,and also providing opportunities for development of all walks of life.As a prefecture level city's media,Zhongshan radio and TV station is also facing challenges and opportunities.Taking Zhongshan radio and TV as the research object and using the research method of qualitative and quantitative combination,this paper first analyzes the macroscopic political,economic,social culture and technical environment of its development with the help of pest analysis method,and then analyzes the competitive environment of the industry which it faces with the help of Porter five force model.Finally,through the Efe matrix,the threats and opportunities it faces are summarized and analyzed respectively,which provides the basis for the development of the strategy.Next,the article analyzes the internal environment of Zhongshan Radio and television,mainly analyzes its internal resource conditions,and then on this basis,with the help of SWOT model to develop the type of competition strategy suitable for the development of Zhongshan Radio and television,and finally put forward specific safeguard measures for the implementation of its differentiation strategy.The viewpoint put forward in this paper is only a superficial prospect for the future development of Zhongshan Radio and TV station,but in today's rapid development of the media industry,it is necessary for Zhongshan Radio and TV station to formulate a strong and implementing development goal and strategy.It is hoped that the above strategy can provide some reference and reference for the future development of Zhongshan Radio and TV station and similar urban TV stations under the new media environment.