Research On People's Daily We Chat Official Account New Crown Epidemic Report And Public Opinion Guidance

With the continuous development of globalization,the frequency of public health emergencies has gradually increased,and the number of serious outbreaks has also shown an upward trend,and the various harms brought about by them have continuously deepened the impact on society.Social development and changes can easily lead to crises,and various internal and external reasons have contributed to the frequent occurrence of crises today.Our country is in the developing stage.After the reform and opening up,the country has opened up,information exchanges are frequent,and ideological collisions are frequent.Therefore,various conflicts of interests have become increasingly prominent,and a little carelessness will cause unpredictable serious consequences.How to improve and comprehensively report public health emergencies is one of the important issues that my country's journalists urgently need to think about.This article takes the People's Daily We Chat official account as the research object,and uses its report on the new crown pneumonia epidemic as the research unit,and uses content analysis to conduct a more comprehensive analysis and research on it.The article conducted a detailed analysis of the report content,the number and stage of the report,the report form,the report theme,and the new media technology used in the report,and summarized the characteristics of the People's Daily We Chat public account on public health emergencies.It hopes to provide experience and enlightenment for future public health emergencies reports of my country's mainstream media We Chat public account.As the most influential mainstream media in my country,the People's Daily responded quickly after the outbreak of the new crown pneumonia epidemic,promptly coordinated with relevant government departments to disclose information about the epidemic,and continued to in-depth report on the new crown pneumonia epidemic and positive public opinion.The guidance highlights the professionalism and authority of the People's Daily as one of the best mainstream media in my country.This article is divided into five parts.The first part is the introduction,which mainly describes the background,significance and purpose of the topic,related research reviews,research methods and theories;the second part is through the rapid response to the People's Daily during the outbreak of the new crown epidemic.At the same time,it compares the reports of the People's Daily during the SARS period to explore its progress and advantages in the coverage of the new crown epidemic.The main research content is the use of crawler technology to obtain the report content of the People's Daily We Chat public account on the new crown epidemic during the half-year period from January 20 to July 20,2020.Through analysis of its content structure,report form,report theme,report tendency,etc.,Summarize the characteristics of the People's Daily We Chat public new crown epidemic report and the shortcomings in its report;The third part,based on the analysis results of the second part,explores how to guide public opinion through strategies such as agenda setting and empathy communication;After the fourth part,based on the above research,we get the experience and enlightenment on how to report on public health emergencies on the We Chat official account of mainstream media and correctly conduct public opinion guidance.Finally,this research is summarized.The mainstream media plays an important role in the dissemination of public health emergencies.After public health emergencies,they shoulder important missions and assume more social responsibilities.In addition to timely and transparent release of relevant information about the epidemic,it is more necessary Do a good job in guiding the public opinion,guiding the masses to think rationally and face problems,disseminate scientific and healthy life concepts,and continue to carry out publicity and education work to increase risk awareness.This has an important role and significance for promoting the vigorous development of journalism and social stability and harmony.