| Due to the maturation of the construction of the new media platform,Internet becomes public’s priority to read news.The openness,interactivity,anonymity and many other characteristics of Internet enables the public to read news,participate in discussions,and provide suggestions in this platform.Therefore Internet has become a new space of public opinion so the party and the government needs to focus on its management.In recent years,under the impact of the rapid spread of Internet information and the acceleration of media fusion transition,"inverted" news appeared frequently,and mostly related to social public events which results in great influence on public opinion.Whether in disclosure or reversal phrase,due to the public’s negative emotions,these"inverted" news normally form a negative public opinion.So this article is written from public’s perspective,aims to observes the changes of the public’s attitude in some "inverted" news typical cases,summarizes and induces characteristics and factors of attitude change,analyzes the impact of the public’s attitude changes on the evolution of public opinion.Finally providing some suggestions which the media and government departments could rely on to guide the public opinion in terms of"inverted" news.This article mainly focus on the public’s attitude in three "inverted"news:"Kidney Lost","Priceless Fish","Luo Yixiao".Through the study of related news and weibo released by the authoritative media:surging news.Our Analysis found that the public’s attitude in the "inversion of news" changes in the following laws and characteristics:1)The change of public’s attitude is closely related to the official investigation response;2)Media’s report makes the public easy to produce perceptual set,;3)The anger and negative emotion of the public is closely related to the government credibility;4)The public’s emotional intensity which is out of control is highly related to individual psychological and social psychological imbalance;5)The public’s attitude is vulnerable to group’s infection in cyber space.Then according to the characteristics of the public’s attitude,the article summarized the influence on public opinion caused by the change of public attitude in the "inverted" news:1)the public’s attitude decides the development direction of public opinion;2)Participation of the public behavior promotes the formation and spread of public opinion;3)The negative attitude after inversion caused the crisis of public opinion.Finally,since the change of public’s attitude leads to negative impact on public opinion,this article also offers some advices to better guide the public opinion:1)Emphasis on the key role of new media,using the news dissemination rule to guide public opinion;2)Improve the network public opinion supervision laws and regulations,build the early warning system;3)It is important to value the role of opinion leaders,let opinion leaders to help public opinion guide;4)Enhance the journalist’s professional quality to prevent news "label";5)Improve public’s media literacy itself and adhere to the correct values. |
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