The Tesearch On The Interactive Communication Of Hebei TV Zhonghua Haoshici Wechat

With the advent of the new media era,people have a lot of channels and media to express their ideas,the need for expression and sharing is becoming more and more intense.Therefore,in order to increase the stickiness with the audience,the use of new media technology and the audience interaction has become the inevitable choice of TV media to deal with the challenges of new media,such as network,expand the space for development,and strive for attention resources.WeChat is now the leading social software,launched the WeChat public number function to the television media and a good platform for interactive communication with the audience.Traditional cultural TV programs are also unwilling to lag behind,the use of public figures and the public to interact with WeChat has become an important means of improving the effectiveness of traditional cultural TV variety show.Hebei TV ZHONGHUA HAOSHICI as a traditional culture TV variety show the strongest continuity,represents a prominent role in the traditional culture TV variety show interactive communication,from the first quarter to the fifth quarter,with a certain scale of the audience,and show the audience interactive processing is remarkable.In this paper,the Hebei satellite TV ZHONGHUA HAOSHICI WeChat public number as the research object,through the program group to record the field investigation,data collection and data processing.From ZHONGHUA HAOSHICI WeChat public number interactive positioning,interactive mode,interactive strategy analysis,WeChat public number of interactive communication.And from the platform of mining,integration,and user interaction channels and interactive media guide and other aspects of the traditional cultural TV variety show WeChat public interactive communication and puts forward some suggestions to provide a reference value for the future development of interactive communication of traditional culture TV variety show.