The User's Public Relations Construction Of Hebei Music Radio In WeChat Platform

With the spurt of promotion 4G,Wi Fi network technology and the rapid growth of intelligent mobile terminal,mobile internet suddenly rises as a new force. We Chat is the product of media in the mobile Internet era, its coverage and influence come out on top in the competition of Microblog,We Chat and the Press Client, it catches the strong momentum of development. We Chat public platform has been on the line since 2012, and the number of We Chat public account rises more than 8 million until the end of the first quarter of 2015,it is favored by the traditional media in the fusion of the traditional media and the new media.And broadcast media has its attendant, interactive, timeliness, sound propagation characteristics, it fits with mobile Internet gene, especially it fits well with the style of We Chat, it has become the only contrarian growth of traditional media in the wave of the impact of the Internet. The mysterious broadcast media living in imaginary audience have the large amount of large-scale user data for the first time, it benefits from that the We Chat public platform began to backstage data released by the operator since July,2013.This paper starts with the relationship between the public platform of the broadcast media and the We Chat public platform. It classifies and analyses the attribution of the behavior of users under the framework of data, in the use of communication studies, journalism, management, economics, statistics and cross disciplinary knowledge and skills, in the way of quantitative research, through data mining.and analyzing. It explores the user in the media use behavior behind the patterns and trends from the user characteristics, user subscription, the user's reply keywords and user graphic content preference of four channels used data analysis, At the same time, this study also analyses the different variables with the SPSS software.It builds thinking on the users' relationship of the broadcast media and We Chat public platform from three aspects of user thinking, social thinking, thinking on the platform.