Hebei Daily WeChat Public Research

The continuous development of technology to promote the progress of the media,Human speech communication era in text communication era After printing communication era,officially entered the era of digital transmission?The generation of new media not only brings huge impact on people's production mode,news mode of production is also influenced by the change?Traditional transmission relationship is changing,the audience is no longer a passive information receiver,but gradually with the voice and participation of all of this depends on the rapid development of the new media?With the flourishing development momentum in the face of new media,traditional media to new media,on the path of integration development?WeChat momentum all users geometric growth in online in just a few years?WeChat public function of the number online offers a new field,attracted a lot of open public media enterprises and individuals,including the hebei daily WeChat public number?WeChat public size to produce for the hebei daily as a traditional party media,is both opportunity and challenge,the operation of the new media different from traditional media,How to date operating characteristic,public users love,close to the user,is not an easy thing.So this article use some methods such as literature analysis method case study analysis content analysis comparison analysis to analyze it,the following conclusions:First of all,the writer analyze the hebei daily daily performance,it is concluded that setting up on pay attention to service users,on the delivery time and the frequency is relatively single,page style is concise and easy,etc,At the same time it have their own advantages,including relying on strong hebei daily press group resource advantages;the function is all ready,accord with the user to use habits,etc;Secondly,based on the main content of the source event attributes issues push them four dimensions for the hebei daily We Chat public information dissemination of research,summarized its propagation characteristics and communications skills,Including content positioning from user requirements,content to advice and kind humorous language style,etc.Finally,Select several domestic,comparing the number of provincial party newspaper WeChat public from different Angle of view to analyze its merits and losses.The author put forward the following strategies: giving full play to the advantages of communist party,set up the brand columns based on user perspective;attaches great importance to the protection by the relationship,spread the mainstream values;intensify publicity,enhance network viscous;concerned hot issues,showing humanistic care;summarize other public number operation rule,to explore profit model,etc?This article through to the research of the development of the hebei daily WeChat,trying to seek the better t method of wechat development,to expand its influence in the field of new media,at the same time looking forward to be able to have reference on the development of other traditional media?...