Study Of Local News Application At Media Ecology Perspective

At present, the scale of the mobile Internet users is bigger, all kinds of mobile phone applications appeared, mobile phone news client also on the rise in recent years. Reflected is change the way of public access to information, and the change of media ecology. Mobile phone news on the client side, broke the original pattern of media ecology, has affected the whole media ecology. But at the same time, mobile phone news client itself is in constant adjustment and adaptation, there is some confusion and problems in development.In this paper, under the research perspective of media ecology, with mobile phone news category, in the client local news client as the research object, analyzing its media ecological environment. Further selection of Shaanxi as the Chinese headline news client case study to observe, from the niche, content production, news feeds, branding, five aspects in this paper, the user interaction, find its advantage and shortage. Finally, using the ecological law of media ecology, ecological principles related theory, make a beneficial exploration to the local news on the client side development, gives a clear characteristic orientation, pay attention to the original content, strengthen the brand image and optimization of user interaction four Suggestions.This article mainly uses the research method of literature analysis, case analysis and interview method and so on, the innovation lies in using media ecology as a theoretical framework, to the concrete analysis of local news client characteristics, development status and existing problems, and according to the Chinese headline client, for example, the object of study is relatively new. Finally through the analysis and research, this paper suggested that local news client development need to follow the rules and principles of media ecological development, optimizing the internal, pay attention to the connection.