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Study End Mobile News Customer Perspective Media Ecology

Posted on:2014-03-05Degree:MasterType:Thesis
Country:ChinaCandidate:H W ZhangFull Text:PDF
GTID:2268330401958366Subject:Journalism
Abstract/Summary:PDF Full Text Request
The media environment science pioneer Harold Innis said, the advantages of a new medium will become such as to lead to the emergence of a new civilization. As a new media, mobile phone and its symbol system influenced people’s daily life. At the same time, Mobile phone news client developing so fast that influence the media ecology. However, this media production haven’t satisfy the market yet, that’s why this phenomena worthy to be studying.Media ecology is based on ecology and environmental biology theory and method, the extension and development study of communication theory, which could comprehensive consideration of various elements, and makes the media study to be a complete system. This thesis use the quantitative and qualitative analysis methods combined, the concrete means are content analysis, case study, depth interview and so on. With the help of data and interview information, clarify the connotation and characteristics of mobile phone news client, analysis its industry value chain, find the possible paths that would develop this media.With the help of analysis typical Mobile phone news clients such as IFENG NEWS APP and SOHU NEWS APP, this thesis based on the theoretical framework of media ecology, analyze the content, technology audience characteristics of Mobile phone news client. And then, discuss the factors may affect the Mobile phone news client, including Politics, Capital, industry condition and so on. At last, figure out the possible significance of this moving accompany mass media, trying to forecast the future direction of this media. The thesis founds that, the game about Politics, Capital, News producer and Audience construct the ecological significance framework of Mobile phone news client. The thesis draws some initial conclusions, such as social information overturn traditional media power, the bias of communication in new media circumstance couldn’t be ignored, the worries about media dependency may bring about. All above topics need further studies.
Keywords/Search Tags:Mobile phone news client, Media ecology, significance frame
PDF Full Text Request
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