The Study Of Jiao Yulu's Image In Main Media From The Perspective Of Frame

In this paper,the author chose the articles,which reported Jiao Yulu personal stories and his spirit in People's Daily,as the research object.Studying in the period from 1966 to 2015,how does his characters change,and exploring the factors which can influence these changes.In China,Jiao Yulu is famous.Since 1966,the People's Daily published a lengthy communication,Good Example-County Party Secretary Jiao Yulu,the whole country started to learn Jiao Yulu's spirit.,meanwhile,other media reports can be heard without end.Jiao Yulu has therefore become one of the benchmark figures in the history of China.In the eighteen years since the party,comrade Xi Jinping as general secretary of the CPC Central Committee,attaches great importance to anti-corruption work and honest government.We will explore the changes in the past 50 years,what kind of frameworks are constructed by the People's Daily,shaping the image,and exploring factors,which can affect the production activities of news.Frame theory is an important theoretical foundation for the study of news production activities.Based on this theory,we can explore the relationship between the framework of the mainstream media and the image of the character.The shaping of the character is based on the choice of the frame,and the construction of frame for mainstream media depends on news communication mechanism.Therefore,in essence,the typical character image is based on the political,institutional,media development,which can be built he mainstream media,as the framework of the news "image".In this paper,the author chose comparative analysis,text analysis and literature analysis as the main research method,interpreting the text of Jiao Yulu's personal stories and his spirit in different times.The study finds that on the shaping of his character,different contexts in different times,Jiao Yulu's character is different as well: in the first stage,the image of Jiao Yulu is characterized as the combination of the "side" representation with the extreme "unified" essence;in the second stage,the figures are not embellished or dwarf,political labels gradually faded;in the third stage,Jiao Yulu became a three-dimensional,multi-side typical of the era.From the perspective of the development of journalism,the discourse of the relevant reports,from the initial appeal of the slogan,the slogan of the vocabulary,to develop a sense of reality,return to the reality of understanding,and then become a real objective rational expression.This change reflects the change of the center of gravity and the function of the report of the people's daily.In the center of gravity,the people's Daily reported that the experience of the ideological and moral level,ideological and spiritual level of material interests coexist with the level of economic and material interests of the three levels.Based on the textual analysis of Jiao Yulu's reports of his stories and spirit,this paper further discusses the factors that influence the change of his characters.According to the analysis of the typical characters and the perspective of journalism,the author makes a conclusion from the perspective of communication and sociology.The rauthor believes the factors of influencing Jiao Yulu characters mainly from three points: one is to construct the direction of ideological influence of characters;second is the reconstruction of the collective memory of the influence of the characters;third is to strengthen the influence of the media audience interactive characters construction concept.