Innovative Research On Typical People's Reports In The Context Of New Media

The communication revolution brought about by the new media has brought new challenges to the current practice of Chinese journalism.The traditional media has made a series of adjustments based on this.The most representative of these is that in the new media environment,the People's Daily legal person micro-blog concentrates on the anthropomorphic image and grounded language,and is accompanied by a short video to present news content,while the micro-blog actively interacts with the online public.This series of practices has been well received.As one of the widely used reporting methods in China's news media,typical people's reports have been controversial in the mass media era due to structural rigidity and flattening of characters.The stories and emotional attributes that come with the new media provide a new platform for the dissemination of typical people's stories.However,the typical length of a typical person's report is a contradiction with the fragmented reading of new media.Therefore,in the context of new media,typical person reports have the necessity and urgency to innovate.The typical character report combines the characteristics of the new media platform,changes the form of writing,the way of communication,etc.,to cater to the needs of users in the new era,and continue to play its inspiring role in spreading the mainstream values in the new era.The author deeply studies the innovations based on the typical people's reports on the micro-blog platform.Take People's Daily as a micro-blog,for example,from the analysis of the typical characters of the people's daily newspaper micro-blog,the presentation of the typical characters in the people's daily newspaper micro-blog,the effect analysis from the user feedback,and the path of the typical character report innovation on the micro-blog platform.Starting from the plate.In the first section:Analysis of the typical characters of the people's daily newspaper micro-blog,the author analyzes the occupation and identity,gender,name presentation,geographical representation and spirit of the typical characters of the People's Daily micro-blog platform.The categories,basic characteristics and specific images of typical characters on the micro-blog platform are analyzed.In the second section:the presentation of the typical characters of the people's daily newspaper micro-blog,that is,how to present the typical characters of the people's daily newspaper micro-blog.The author starts from three aspects:data,style and expression.The Chinese body is divided into three parts:title,quotation and news background.The expressions are divided into three categories:"picture+link","picture" and "short video".research.Analyze from the details.In the third section:the effect analysis from user feedback,the author uses SPSS software to analyze the micro-blog data and questionnaires,and finds that the people's daily newspaper micro-blogging typical people report low interaction frequency,short video expressions are favored by users,etc.in conclusion.In the fourth section:the path of typical characters reporting innovation on the micro-blog platform,it is analyzed from two perspectives:the typical view and the typical person report innovation path.In the conclusion part,summarizing the innovative model of the typical character report,and sublimating the theme,it is possible to answer news innovation from news organization innovation,news process innovation and news product innovation.The study finds that in the context of new media,the innovative path of typical people's reports needs to start from two aspects:typical view and typical person report.On the one hand,the typical path of innovation is the typical routinize and the subtlety of typical presentation.In terms of typical figures,the innovation path is the form of expression:single and multiple superposition development;the story paradigm:multiple short story packaging "mainstream values";character construction:once constructed in parallel with the third degree construction.It has also been found that the typical people of the People's Daily micro-blog report that the frequency of interaction is low,the originality and authenticity of the content need to be protected,and so on.From the innovation based on the typical characters of micro-blog platform,it is possible to deeply think about how news innovation is possible.First of all,we must adhere to the authenticity and objectivity of the news,as well as the basic professional ethics,and accept supervision at any time.Then it should be based on the political,economic and cultural environment in which it is located,with the news organization innovation as the source,the news process innovation as the basis,and the news product innovation as the driving force.In the end,we must always maintain a sense of urgency and continue to reflect and improve.There is no end to news innovation.It is fundamental to follow the basic laws of the development of the media industry.Keeping a heart with news ideals is the driving force for creating more possibilities.