Research On The Development Of "Internet Thinking" Solutions To Mediation TV Programs

In the context of the Internet wave sweeping the world,the media is increasing,the market competition is becoming increasingly fierce,the market share of traditional mediation TV programs has been compressed,advertising revenue is not as good as before.In order to realize the new development,a kind of new way of thinking is urgently needed to guide the innovation,to break through the difficult position,to improve the self.Under the new situation,the Internet thinking is born from the Internet companies,become the vane of many industrial reform,whether it is a traditional enterprise or Internet companies,are talking about.In the actual case,the Internet is indeed a real sense of media convergence and traditional media innovation has practical significance.Therefore,this paper focuses on the innovation of the Internet thinking,mainly studies the development of the mediation TV programs under the guidance of this new thinking,which has realistic and academic significance for the mediation of TV programs.Research Based on the connotation of the Internet thinking,combing the Internet industry and academia on the different definitions of Internet thinking.For the connotation and characteristics of the Internet thinking to do a systematic collation and analysis.More conducive to the implantation of the Internet into the mediation program,providing help for the development of mediation programs.Since the birth of the mediation program,has been in the national TV channels,the ground channel opened more than 50 stalls,with a deep mass base and market value.But from 2014 onwards,the number of new mediation TV programs are declining.As of 2017,there have been 7 mediation TV programs broadcast,many of them had created a ratings frenzy "new Laoniangjiu" etc..The reason for the changes in the external environment,of course,is one of the reasons leading to decline in ratings,audience diversion.However,there are some problems such as the serious homogenization phenomenon,the vulgar topics,the invasion of privacy and reputation,the lack of protection of the mediation results and so on.Based on the above phenomenon,combined with internet thinking,this article mainly from three aspects for the development of mediation programs,first,to strengthen the communicators and audience interaction,the formation of multi subject;secondly,the dissemination of the contents to the user as the center,to achieve specialization,entertainment and industrialization;finally,The spread of the channel should be diversified,network platform linkage,the use of multi platform help promote the development of mediation TV programs.In the era of change,as long as willing to innovate,learn the flow,believe that the mediation class television programs can still shine.