Radio Travel Program "Travel The World"

With the development of Internet media today,with the subdivision of user market,communication has developed from the public to narrow and customized direction,to meet the user's differential information needs with accurate classification and positioning.As one of the traditional media,the broadcasting media itself has the characteristics of rapid information dissemination and strong information interaction,which are similar to the Internet.However,the advent of the Internet era has a strong impact on newspapers and television,while the traditional broadcasting media has also been greatly affected,the number of audience has declined sharply,and the volume of advertising business has declined significantly.In this case,transformation and integration has become the most important keyword of traditional broadcast media,and the integration of old and new media has become an irresistible trend of development.But so far,there is a lack of success stories around the world.The reason is that the project of "media convergence" of traditional media has not yet jumped out of the thinking logic of traditional media.They only regard the Internet as a platform for content translation,which in fact does not see the revolutionary changes brought about by the internet,and does not really understand the meaning of Internet thinking.This work hopes to seek the possibility that the traditional broadcasting media can produce new forms of programs under the true "Internet thinking" mode through the new broadcasting tourism program form.It not only stays in the far-fetched use of new media,but also tries to implant "Internet thinking" DNA from the source of product production,emphasizing the user thinking,starting from the program construction.All around the user,so that products can discover users,service users,connect users,expand users,consumer users.Through the creative ideas of "program activity" and " activity program",we can make activities generate programs and users generate programs,so as to explore the future pattern of integrated broadcast media programs.This article explains the works of Travel The World,which is mainly divided into four parts.The first chapter is about the relationship between curriculum learning and this creation.It mainly elaborates the theoretical basis and practical process of this creation.The second chapter is about the radio program expression of program form,content conception,program structure and Internet thinking from the aspect of concrete content presentation.The retrospective report of the activities of "Thai Tour" and the publicity of "Travel The World" and "Tour to Turkey" lead to a new program pattern of traditional radio programs introducing Internet thinking,which arouses the thinking of practitioners and creators.Chapter III elaborates the pre-recording,post-editing and overall packaging of radio programs from the aspects of recording and artistic expression,respectively,and introduces them.The fourth chapter elaborates the innovation and deficiency of the work in the process of completion.