Relationship Reconstruction Based On Internet Thinking And User Thinking

At present,the media development enters the new normal.New and self-contained media,standing at the head of the Internet and mobile Internet,have pushed traditional media into the cold winter unstoppably,with its influence and market share plummeting.In the face of increasingly severe survival challenges and huge development pressure,the traditional media all over the country are seeking to transform and develop.This paper analyzes the reasons for the cliff-like decline of traditional media,one is the loss of import value,the other is the weakening of brand value.This paper combs the path of media development and emphasizes several ideas that media integration must change:first,deal with short-term and long-term benefits.Good relationship;two is to deal with the relationship between the Internet and Internet Plus +;three is to deal with the relation between user service and user link.Finally,we must have a profound understanding of the economic and social development,a profound understanding of media trends,find and follow the scientific principles of media convergence,so as to solve the problem of the development of media convergence in the process of development in All sorts of difficulties.