The Application Research Of Internet Thinking On TV Column Under The Medium Vonverged Infrastructure

The information age not only changed and influenced the society from all walks of life, but also affects the whole social life, people’s thinking habits and behaviors. Especially the emergence of the Internet has connected the whole world with each other, transformatively strengthening the efficiency of communication between different individuals, organizations. And even to a certain extent, the Unicom has gone beyond the boundaries of the virtual, from online to offline, achieving a broader sense of "social interaction". The Internet life which takes Internet as a tool has become a trend, and the successful introduction of the Internet thinking and efficient use have become an important measure of a project, an industry development ability and competitive power. Among them, the communication media which makes the audiences as the core and communication as purpose should conform to the times trend and response to the need of society, actively practice the thinking of the Internet, and promote breakthrough and innovation step of media industry through the deep convergence of traditional media, new media and Internet thinking.Based on the media convergence theory and the Internet thinking theory, establishing on the present situation and development trend of media industry and the information age and the development of the Internet, taking a new type of traditional TV media program,the "Goddess Dress" as the researching object, this paper analyzed the creative form and idea shown by the program "Goddess Dress", and proceed to discuss the application of Internet thinking represented by this program on the background of traditional media convergence.This paper is divided into five parts. The first part, introduction, makes a brief state of the researching background and significance for this paper, and analyzes the existing domestic and foreign literature review at the same time, giving a brief description of the research method of this study, research content and the basic framework. The second part, media convergence theory foundation of Internet thinking research background, proposed the "thinking of the Internet" and the concept of "media convergence" and the development status, and combines the "media convergence" with Internet thinking, to explore the characteristics and development trend of Internet thinking under the background of media convergence, providing a solid theoretical foundation for the research of this paper. The third part, morphological analysis of Goddess Dress on the background of media convergence, states the features of this program in detail. The fourth part, taking the goddess of the new clothes "as an example, analyzes the media convergence under the background of Internet thinking. Further from the Goddess Dress " of the television program presenting the Internet thinking stretched and program on the show out of Internet thinking analysis, analysis of the successful experience, and explore the still existing problems. The fifth part put forward the proposed path: the thinking behind the phenomenon of Media Convergence: For media subject, how to achieve a win-win situation by means of Internet thinking, in order to adapt to the overwhelming informational and international media environment of today’s world, and to adapt to the market and the needs of the audience, achieving a seamless docking, unicom and fusion of traditional media and new media, showing the social and economic benefits of modern media, and achieve win-win situation.