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Research On The Phenomenon Of Network Anchorwoman From The Perspective Of Body Consumption

Posted on:2018-03-20Degree:MasterType:Thesis
Country:ChinaCandidate:C H GuoFull Text:PDF
GTID:2348330515992790Subject:Journalism and Communication
Abstract/Summary:PDF Full Text Request
"Network anchorwoman",as a unique phenomenon in the internet era,have became an industry with the most characteristics of time.With the gradual expansion of "network anchorwoman"are nothing but tools of displaying physical consumption.They have been symbols of physical consumption,a useful consumption from with a cutting edge.Besides,"network anchorwoman"continue "copy"others,that is to say,they keep imitating other"network anchorwoman "to meet the market need.The meaning presented by female body has been discussed for all the edge,therefore there are countless researchers on it in the view of both aesthetics and sociology.Nowadays,it has been an indisputable fact that female physical consumption exactly exists,and the article will probe into the way how female body manages to create a form of consumption.The article will analyze the "network anchorwoman" industry in the view of physical consumption and tend to explain how "network anchorwoman" show physical consumption perfectly by the theory of physical consumption.At first,the article will start with Jean Bandrillard physical consumption theory and then assess the necessity of network anchorwoman' existence in wide environment of a consumption era.We will analyze the reasons why female physical consumption become a form of consumption from three aspects including the role it plays as desire and symbol as well as the material physical consumption,and the probe the cause how it is formed with reference to the phenomenon that social media users are pretty'crazy about the consumption of "network anchorwoman".On the basis of Bandrillard physical consumption theory,we will try to understand the nature of female body as a commodity in internet world from viewpoints of symbolization and dissemination.Then,the article will discover the features urged by desire and commoditization at a micro-level,what kind of time background was it that produced Bandrillard physical consumption theory.What features are female bodies urged to appear by the consumption era.Meanwhile,on the process of the analysis of network anchorwoman's physical behavior,the article will emphasize on finding out the reason why network anchorwoman are taking such a smooth pace that amounts of females are competing with each other to enter into the industry.Standing on the stage of audience,the author will make it clear how "network anchorwoman" attract social media users'attention and find out methods they apply to keep heat and freshness of themselves.finally,we will move to the attitude we should take to "network anchorwoman "."In a prudent and dialectical opinion,the author make a positive comment on the explanation "network anchorwoman "make for physical consumption theory and points out that it is an irresistibly phenomenon in such an internet era.At the same time,the article unveils the essence beneath the phenomenon,that is,the decreasing female status and the loss of rights for determination,but also the unreasonable requirements under the male-dominant ideological system.The environment co-related by mass media and female culture gives birth to this particular phenomenon which has been bound to consumption.As soon as female body id related to desire and pornography,consumption itself comes without any signs.-The consumption era provides the consumption of female body with an absolutely prope'r environment while the Internet the most convenient space.When consumption era and the Internet are combined,"network anchorwoman" became representative of female physical consumption industry.What does mean for female behind this phenomenon and whether it expresses the attitude to women of this age?The author will try to find out answers to these questions on the viewpoints physical consumption in the article.
Keywords/Search Tags:physical consumption, network anchorwoman, symbol, desire
PDF Full Text Request
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