Research On The Value Of Network Anchorwoman Under Consumerism

Consumerism came into being in the industrial age,in which the material can meet the demand greatly.It is a kind of cultural trend of thought which appeared in the western countries in 20 th century.After the first consumer revolution began in the United States,it spread all over the world.China's consumer revolution has taken place since 1978.As the Tong Xing described,"China is gradually moving away from the production society with the commodity scarcity as the main characteristics to enter the consumer society with the commodity surplus as the main characteristics".In this era of " consumerism " culture,people's pursuit of material value has been reduced.Constantly stimulate consumption to show the status of the high and low through the pursuit of endless consumption desire.With the progress of reform and opening up and economic globalization,the "consumerism" culture has entered China,which has brought about an impact on the consumption concept inherent in Chinese traditional culture.At the same time,it imperceptibly influence and change our values and way of life.Its impact is more profound.especially in the world of rapid development of science and technology and the rapid development of Internet today.According to the concept of "nothing without consumption" of consumerism,everything in life can be symbolized and objectified.People jumping out of the pursuit of the material itself "material value",or the pursuit of "material value" can no longer meet the desire of the consumer group at the present stage.Among which,entertainment has even become an indispensable object and "network anchorwoman" phenomenon is the best manifestation.This article will take the consumerism period as the background,the consumerism theory as it's basis,and analyze from the angle of economy,culture and anchorwoman,study the value mistakes of the“network anchorwoman”in the social environment which is full of consumerism.The full article has four chapters: The first chapter studies the phenomenon of anchorwoman under the consumerism.Byexplaining the intention of consumerism and defining the concept of “ network anchorwoman”,this chapter analyzes the net network anchorwoman's actual situation more accurately and clearly.Chapter 2 explores the realistic value of the network anchorwoman under the consumerism,looking for the value of the anchorwoman in the Internet mass entertainment which is full of consumerism culture;Chapter 3mainly explores the social influence of network anchorwoman under the consumerism,and digs out the essential reasons behind the representation.Chapter 4studies on the development questions of the network anchorwoman under the consumerism,and tries to analyze from the objective factors and the factors of network anchorwoman to find the way to enhance the value of network anchorwoman,and make the actual efforts to change the current situation of network anchorwoman.